Now Kindle has to compete with an alternative e-reader being available at over 4,000 retail stores, as well as the marketing campaigns and deals Walmart is sure to run regularly to help sell the device.Īlongside the Kobo e-reader, a co-branded Walmart/Kobo app will be offered on iOS and Android allowing all e-book/audiobook content to be accessed even without an e-reader. Buying a Kindle ( at Amazon) (Opens in a new window) is easy on the Amazon website, but availability at retail locations is quite limited. This news is sure to grab Jeff Bezos' attention. There will also be digital book cards available to purchase to then use on a Kobo device or app. What that means is, over 4,000 Walmart stores will start offering Kobo e-readers as well as access to nearly six million e-book titles and audiobooks (Opens in a new window). But that won't be the case for much longer as Walmart just signed a deal with Rakuten (Opens in a new window) which will see Walmart become a major player in the e-reader and e-book markets.īranded an alliance, Walmart will become the 'exclusive mass retail partner' for Kobo e-reader devices within the US.

How to Set Up Two-Factor AuthenticationĪmazon seems to have the e-reader market mostly to itself in the US, what with the Nook suffering a lot of bad press thanks to spyware and faulty power adapters.

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